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I SEO…They SEO…Do you SEO???
John R Ramos • January 20, 2020
“If you build it, he will come” from the 1989 movie, “A Field of Dreams”, a film about an Iowa corn farmer who hears a voice telling him: "If you build it, he will come.", he interprets this as an instruction to build a baseball diamond in his fields; after he does, Shoeless Joe Jackson and other dead baseball players will emerge from the cornfields to play ball.
Well let me tell you, you can build all you want BUT no one is going to merge from the “market field” and run to your website if you don’t have it optimized with “Search Engine Optimization”.
Sure, you’ll do everything possible offline to direct people to your website by putting its address on your business cards, brochures, ads and so on but the people in the position to find you will be online already.
Here comes “Search Engine Optimization” to your “Field of Dreams”, it serves as the main gateway to Internet information. This means that if your website is highly visible in the results that appear when someone types in a keyword or phrase associated with the type of business you represent, there’s a decent chance that someone will click over to your website.
Now, this article is by no means a complete tutorial on how-to accomplish this subject, but do let me share with you two primary ways to ensure that your website is highly visible on search engines. (…and they “will come”…eventually).
First let me tell you what SEO
means and that’s Search Engine Optimization,
it’s the practice of increasing the search engine rankings of your web pages so that they appear higher in search results, bringing more traffic to your website.
Search engine optimization efforts aim to increase organic traffic. That’s the traffic you get when visitors click a link in search results to get to your site. That’s in contrast to paid traffic, which comes from ads.
Most SEO focuses on optimizing for Google’s search engine, which dominates the overall search market with a share of over 90%. However, it is also possible to optimize for other search engines like Bing, Yahoo, Baidu, and others.
So now here are the two possible ways to find you.
- On-Page SEO, this is all about optimizing content, code, and other parts of our website that you can control.
- Off-page SEO, this means taking action to build trust, authority, social signals and inbound links.
If you have a #1 ranking, your web page appears first in the SERPs
(Search Engine Results Pages). That puts it at the top of the page unless there’s a promoted result (which is an ad). In another blog I will cover more in detail the mechanisms of SEO. But for now, let me tell you that ideally, you want your web page content to appear as one of the top three results. That’s because those positions get almost half of the clicks in SERPs, and more clicks mean more traffic and more potential for leads and sales.
Even if your web page isn’t in the top three, it’s still great if it shows up on the first page of SERPs. If it doesn’t, you’ll definitely miss out on organic traffic, unfortunately 95% of people will only look at the first page of SERPs.
In another blog, I will explain how SEO and Google search works.
POST WRITTEN BY
John R. Ramos
The John Ramos Blog
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1. Boosts SEO and Online Visibility
In a recent post, I wrote about ten reasons a business needs an updated website. In this post, I would like to elaborate a little bit more as to why you should consider my suggestion(s). As an email marketing specialist and content writer for small to medium-sized businesses, I want to talk to you about something super important for your website: optimizing it for mobile devices. Nowadays, almost everyone uses their smartphones and tablets to browse the internet. That's why having a website that is mobile-friendly is so crucial. It provides a better user experience and can improve your search engine rankings, making it easier for potential customers to find your site. A responsive design is one way to ensure your website is mobile-friendly. . This means your site's layout and content automatically adjust to fit any device’s screen size. Pretty cool, right? Another way to optimize your site for mobile is by optimizing images. Large images can slow down your site's load time, which can be frustrating for mobile users. So, compress images and reduce their file size without sacrificing quality. Simplifying navigation is another crucial factor for mobile optimization. Use clear, concise labels for your menus, and make sure they're easy to access from any device. This can help mobile users find what they're looking for quickly and easily. Testing your website on multiple devices is also a good idea. This will help you identify any issues that must be addressed to ensure your site looks and functions nicely across all devices. Lastly, prioritize speed. Mobile users expect websites to load quickly, so minimizing the use of large images and videos, using browser caching, and compressing your code can all help reduce your site's load time. . So, there you have it! Optimizing your website for mobile devices is essential for providing a positive user experience, improving search engine rankings, and driving conversions and sales. As an email marketing specialist and content writer for small to medium-sized businesses, I encourage you to consider these tips and make sure your website is optimized for mobile. . Your competitors may have updated their websites, which can make your site look outdated in comparison. Updating your website can help to ensure that you stay competitive and that your business stays relevant in today's digital landscape.
Outdated Design:
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