Blog Layout
The Difference Between Content Marketing and Blogging
John R Ramos • February 11, 2020
As I get more and more into this thing we call “Digital Marketing”, I try to tell my clients and prospects that they need to start blogging. Then I get asked, what’s is the difference between “blogging and content marketing”.
Ok, so let’s get down to the nitty-gritty. The terms are used interchangeably when in reality they are not the same (at least not 100%).
Content Marketing vs. Blogging
Content Marketing can be described (and it all depends on who is answering the question), as “the creation and distribution of journalistic, helpful, audience-focused material that ultimately increases customer acquisition.”
All of the above is basically saying that one is providing customers with information — ideally backed by data or your unique expertise — that educates them and makes their decision making a little easier.
And to that end, one may be providing different tactics that can be used to support one’s content marketing goals. It can include white papers, video content, eBooks, email newsletters, social networks, and of course, blogging. Each one serves its own purpose in the bigger content marketing strategy, but they all contribute to the same end goal of building trust with your customers.
Blogging, on the other hand, involves posting regular content to a specific site and is updated regularly to keep that website fresh. Blog content is displayed chronologically, so you’ll always find the most recent content first. The goal here is to communicate with your audience, whether you’re promoting a product, providing valuable knowledge to your readers, or working to establish your organization as a thought leader. And it’s an important tactic within the greater content marketing strategy.
So, I guess what I am saying is that basically, content marketing is the umbrella term under which blogging rests. As a result, there’s often a lot of overlap between the two. For many brands, blogging is an essential way to bring value to readers, which is why it’s considered a great starting point for any content marketing strategy.
Why should you consider Blogging and Content Marketing? Well let me tell you from personal experience within my own business.
Blogging regularly helps SEO, gives customers a reason to come back to your website, and is the perfect channel for distributing your existing content. You can write a “whitepaper” and then break it down into blogging articles. This way you will get a lot of mileage out of the whitepaper. In other words, there are several tactics you can use to build your SEO which in itself, will help your ranking on Google.
Content marketing as a strategy is important given how much the customer’s buying journey has changed. There’s no shortage of stats showing that the customer is now in charge, and that the majority of the purchasing decision is already made before they talk to anyone in your company. This means that you need to reach them in other ways — multiple other ways — to influence that decision. Content marketing gives you that power, and if done the right way, it builds genuine trust with your customers. Content that is smart and helpful brands your company as a go-to, expert resource. Why wouldn’t they buy from you?
If at any time you have questions about content marketing, don’t hesitate to reach out and ask us. Or for more on blogging, visit this article.
POST WRITTEN BY
John R. Ramos
The John Ramos Blog
In a world where businesses compete for attention and loyalty, understanding the true essence of a brand is more crucial than ever; this article explores what a brand really is and what it isn’t, helping you navigate the complexities of brand identity in today’s marketplace.
1. Boosts SEO and Online Visibility
In a recent post, I wrote about ten reasons a business needs an updated website. In this post, I would like to elaborate a little bit more as to why you should consider my suggestion(s). As an email marketing specialist and content writer for small to medium-sized businesses, I want to talk to you about something super important for your website: optimizing it for mobile devices. Nowadays, almost everyone uses their smartphones and tablets to browse the internet. That's why having a website that is mobile-friendly is so crucial. It provides a better user experience and can improve your search engine rankings, making it easier for potential customers to find your site. A responsive design is one way to ensure your website is mobile-friendly. . This means your site's layout and content automatically adjust to fit any device’s screen size. Pretty cool, right? Another way to optimize your site for mobile is by optimizing images. Large images can slow down your site's load time, which can be frustrating for mobile users. So, compress images and reduce their file size without sacrificing quality. Simplifying navigation is another crucial factor for mobile optimization. Use clear, concise labels for your menus, and make sure they're easy to access from any device. This can help mobile users find what they're looking for quickly and easily. Testing your website on multiple devices is also a good idea. This will help you identify any issues that must be addressed to ensure your site looks and functions nicely across all devices. Lastly, prioritize speed. Mobile users expect websites to load quickly, so minimizing the use of large images and videos, using browser caching, and compressing your code can all help reduce your site's load time. . So, there you have it! Optimizing your website for mobile devices is essential for providing a positive user experience, improving search engine rankings, and driving conversions and sales. As an email marketing specialist and content writer for small to medium-sized businesses, I encourage you to consider these tips and make sure your website is optimized for mobile. . Your competitors may have updated their websites, which can make your site look outdated in comparison. Updating your website can help to ensure that you stay competitive and that your business stays relevant in today's digital landscape.
Outdated Design:
Topics covered: What is Content Marketing Blogging Defined When to Consider Content Marketing vs Blogging As I get more and more into this thing we call “Digital Marketing”, I try to tell my clients and prospects that they need to start blogging. Then I get asked, what’s the difference between “blogging and content marketing”? . Ok, so let’s talk about this. The terms are used interchangeably when they are not the same (at least not 100%).
Surviving After the Pandemic
The concept of “branding” has been around for hundreds of years. But as time went by, “branding” has taken many meanings and usage. First, a little background on the word “brand”
Let's Talk For A Minute About Content Writing
Blogs are mainstream tools for any business online
How Email Marketing Works in 2021