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Three tips to improve your website
John R Ramos • February 17, 2020
What makes a website great?
This will be an ongoing series of several tips that you can use to improve your website. For today I will discuss three of them. Stay tune for more!
Since each website has a different target audience, it may offer various types of services or it may have been designed by a different person. So, the answer(s) can sometimes be hard to pin down.
Creating a well-designed website can, at times, be as much as an art as it’s a science.
There are some basic principles that should be followed in the design. Whether you are creating a business site or a personal one. But if you have one already, you may be contemplating the thought of how you can make it better.
In this blog, I will briefly discuss three principles with more to follow in subsequent articles. Hopefully it will help you to see the basic foundation to a great website design by making it easier to use, more effective and it will save you money in the long run. And if you are an e-commerce business, you’ll definitely need to know the importance of a website with great content, user experience, and design elements.
Tip 1. Use white space
First of all, let’s start with a basic principle of graphic design: don’t use the whole page. The space around your content is as important as the content itself. Giving your content space to breathe makes your site more legible, and allows your users to focus on what’s important.
This is a principle that is overlooked very easily. That’s understandable – after all, you are probably so focused in showcasing all that you offer to your potential clients and prospects – but it’s a mistake nonetheless.
Tip 2. Focus on your content marketing strategy
Place emphasis on the small details so that your website loads fast, is secured and consistent. Paying attention to these smaller issues is important, but make sure you don’t lose sight of your marketing strategy and the role of your website within it. Ultimately, your website maintenance costs should be justified against your business strategy.
One of the most common things that I personal see is that companies have too much information on their site’s homepage. While your managerial structure and company history info-graphics might be interesting to you, your customers are unlikely to be as interested as you are. Your website visitors are only interested to see if your products and/or services can help them, therefore, that’s what your site should be focused on.
Great website design starts with a robust strategy. Identify what you want your website to achieve, and who you are talking to, and then focus your content tightly on this objective. Not only does this make website navigation easier for the customer, but it also allows you to cut down the cost of your website when setting up an online store because you no longer need to pay for endless pages that your viewers don’t care about anyway.
Tip 3. Optimize page speed
Another important part of your website design is how fast it loads. Keep you visitor on your website for as long as possible. We are too impatient when it comes to browsing any website. If your website does not load (gets displayed on the reader’s screen) in a few seconds, they will just click “next”.
An extra five to ten seconds of “load” time and your bounce rate increases exponentially by greater than 20%. No meaningful interaction, and they are on to the next website on their browser.
In other words, have a responsive design. White space around your content, deleting unnecessary content and using high-quality images to load correctly will improves your website speed. The analytics in your dashboard will help you to see what needs fine-tuning. However, Google, also offers a free service that helps you to track and improve the loading time and speed.
In other coming posts that will follow in the coming days, I will share with you more tips that I hope will help you improve your website. My intentions are to have you realize that the common internet browser may (initially) not be in interested in how wonderful you are. If they see that what you offer can solve or enhance what they need, then, they will do a deep dive into your business. They may follow-up with a phone call or an email and the rest is up to you to live up to your potential in the client/customer’s eyes.
Please do not hesitate to reach out to us if you think we could assist you in any of your digital marketing endeavor. And one more “please”…
POST WRITTEN BY
John R. Ramos
The John Ramos Blog
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