Tip Thursday – Lead Nurturing
John R Ramos • February 20, 2020
Do you know the Rule of 7?
It’s a marketing principle that states that your prospects need to come across your offer at least seven times before they really notice it and start to take action. Your prospects can be exposed to your offer significantly more than seven times, but they need to see it at least seven times.
You must give it time to educate and inform them as they move through each stage of the buying journey.
Did you know that emails are a great tool you can use to nurture prospective customers down the sales funnel until they make a purchase? Nurture emails, drip campaigns, and welcome emails are all really similar. In fact, your welcome email may even be part of your overall lead nurturing strategy.
Please do not hesitate to reach out to us if you think we could assist you in your digital marketing endeavor. And one more “please”…
POST WRITTEN BY
John R. Ramos
The John Ramos Blog

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