Let's Talk For A Minute About Content Writing
If you are taking the time to read this blog then dream with me for a minute.
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Imagine us getting together before going into an event for talks, presentations, and meet-and-greets, we agree to meet up at that quaint little coffee shop on the corner nearer our hotels.
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We sit at a table by a window looking out onto a sunny city street. Bright-eyed, early shoppers passing on by with their shopping bags, and business people in suits and blazers hurry by on their way to their first morning meetings.
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We sip our coffees and chat idly about the upcoming events of the day and after my last sip of Cuban coffee from the tiny little cup, all wired up, I ask, “So, how is your company’s blog doing?”
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You reply with a pained sigh, and lifelessly mutter: “It could be doing so much better.”
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I, then, very attentive, listen closely to what you have to say, you continue on letting me know of the issues you perceive having with it.
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You go on to tell me that you can’t keep up with the weekly consistent blogging schedule
that it takes to maintain proper consistency online.
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You’re hyper-focused on quantity and obsessed with pushing out content just to get it out there. Ergo much of your content is just okay, while most of it is downright rushed and bad.
You haven’t even thought about SEO.
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Writing isn’t your forte, nor is it the specialty of anyone else on your team, so you struggle mightily when it comes time to create content.
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Your main competitor, on the other hand, has an incredible blog and is jumping ahead of you by leaps and bounds with the audience they’re drawing in. And the list goes on.
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You sit back in your chair, rubbing your temples. Just thinking about the situation gives you a headache.
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You know what I’m going to say. I say it anyway.
“You need a content writer” …that’s right, “a content writer”!
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I can share with you 5 basic reasons why you need invest in a Content Writer.
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By the way, before you ask, [if you do ask], there is a difference between Content Marketing [Writing} and Blogging.
Now I know, I know, this is just a tale, but even though this is an imaginary situation, the point still stands. If you’re like most small brands, some or all of this is ringing true.
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Research shows most small business owners, marketers, and communications professionals experience a disconnect between knowing what successful writing looks like and achieving it.
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76% say they know what successful writing looks like, but only 45% think their content is extremely ineffective.
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Nearly half of all business communicators struggle to understand what their audience wants to read.
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Those with only moderate success with content writing struggle with most aspects of the process: writing and publishing consistently, maintaining quality over time, writing headlines, writing for SEO, writing concisely, getting the words to flow, and meeting deadlines. As you can see, you’re not alone in your struggles.
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But there
IS a solution.
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You need a content writer, and I’m here to tell you why. [Imagine going back to that make-believe conversation we had over high-octane coffee]
You Don’t Have Time
Content Writing Is More Than Writing
When you hire a content writer [hopefully me... :-) ], you’re not getting someone who will write generic content that may or may not apply to your business. You’re hiring a team member who will take an interest in your business and will be eager to learn how you work, who your audience is, and where your big successes and failures are now.
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Once we have all the information we need, we’re going to be doing more than writing – we’re going to be communicating with your audience on a level you’d never have time to maintain.
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Not only that, but our team is very experienced with writing for SEO — including keyword and topic research — as well as editing, writing for social media and other content formats, and more.
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Content writing means we have to be good at a little of everything – and that’s good for you.
A Good Content Writer Brings a New Perspective
A common mistake of CEOs and business owners doing their marketing and advertising is that they’re just too close to their products. They can’t see the forest for the trees, so to speak.
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Your content writer, on the other hand, is coming to the table with no biases and a fresh perspective. They’ll look at your product with zero prior knowledge of its existence, in many cases.
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A content writer who’s worth his or her salt will take an interest in your business and will work tirelessly to understand it while maintaining their clear-eyed objectivity. It’s this objective stance that helps them write creative and innovative content that doesn’t rehash the same old tired clichés plaguing your industry.
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That’s our job. We take your product, look at it in a fresh new way, and sell it to new customers with a novel perspective on what makes it so great. We take your tired content topics and breathe new life into them, illuminating and showcasing your brand voice in the process.
Fresh Content, Consistently, Means Better Results
It should go without saying at this point, but I’m saying it anyway. (Do you see a theme emerging, here?)
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Search engines love fresh content. They also love quality content.
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To rank well, to stay on Google’s page one, you need both.
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75% of SEO experts cite content as the most important factor for an SEO-friendly website.
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Keeping your sites' pages filled with ever-changing, fresh, keyword-optimized content that isn’t spammy [just came up with a new word], that’s written for humans, and is fun and engaging for an internet audience to read, is going to be the best dang thing that ever happened to your website. Period.
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Guess what?!?!
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The best content writers do that. ALL of it.
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Your content writer will have his or her finger on the pulse of your web traffic in a way you never could. They know how to write consistently great content while using SEO techniques – all without sacrificing readability, customer engagement, or accuracy.
It's Not That Expensive
I get it. You have overhead that hiring even one more person will make your budget that much tighter.
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No worries. You don’t need a sky-high budget to get stellar content writing.
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Even companies on the barest of budgets should be able to afford the services of a freelance content writer for a project or two, and if the content is effective, then your bottom line will start looking up, enabling you to bring that freelancer on board regularly.
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If cost is your barrier to hiring a new, savvy content writer, don’t forget the long-term ROI of content, either. Dollar for dollar, content marketing outperforms paid advertising. That means you’ll spend less money on content but get more bang for your buck.
And as always...
I would like to say "thank you" for taking the time to read my blog. I hope that if you found it of value, that you would share it on your social media platforms.
Please let me know if there is anything that I can assist you with marketing. I have been an Email Marketing Specialist for the past eight years which it has allowed me to help small and medium size business owners integrate email marketing, online registrations and online surveys into their marketing strategies. You are certainly welcomed to reach out to us if you want to have a free ½ hour consultation thru Zoom. Please email us at john@thejrsolutions.com to set up an online session.
If you have a specific topic as it relates to
Email Marketing, Digital Marketing, or Content Writing, we would be very happy to try to accommodate your request.
