Ok, so let’s continue. Readers of blogs view the information they are digesting as a form of real, authentic communication between them and the business they are searching for.
Sometimes if an article [or in this case, a blog] is written by a CEO, the reader may consider that person as being out of touch with the latest on the topic-a-hand. Sometimes a common mistake of CEOs and business owners doing their own marketing and advertising is that they’re just too close to their own products. They can’t see the forest for the trees, so to speak.
However, if the blog is written by someone within a large or small company, a nonprofit, a church, or a political party, or is outsourced to professional writers [bloggers] that in itself, will command attention.
You see, a professional writer or a content writer, on the other hand, is coming to the table with no biases and a fresh perspective. They’ll look at your product with zero prior knowledge of its existence, in many cases.
A content writer who is worth his or her salt will take an interest in your business and will work tirelessly to understand it while maintaining their clear-eyed objectivity. It’s this objective stance that helps them write creative and innovative content that doesn’t rehash the same old tired clichés plaguing your industry.
