Do you know what an Infographic is?

* They’re Attractive to Look At 

Most people are visual by nature.  The eye is naturally drawn to colors and images more than text.  Plus, as they say, a picture is worth a thousand words.  If you can make a good infographic it will be worth literally thousands of words but take up less space and get more interest than the same information in text format only.

* Easily Understood by Scanning Quickly 

When people read on the internet they typically scan vertically instead of horizontally.   This is why when writing content, you’re told to include a lot of subheadings and bullet points.   An infographic offers the best of all worlds, taking into consideration how people digest content on the web, and how the mind loves interesting images.

* Can Convey Deep Concepts Easily 

There are many concepts that are difficult to explain with words only or images only.   Infographics bring together the best of both worlds.   If you think about it, a comic strip is a kind of infographic that has been used for years to make people laugh and also explain difficult concepts.

* Easily Shared 

Not only is it easy to share an infographic with a click, but they are also more likely to be shared than text.  They are acceptable content on Twitter, Facebook, Pinterest – among others – and are usually well received by most.

* Spread Brand Awareness 

If you want to spread brand awareness, having an infographic developed for your “about page” is a really good idea.   It will ensure that your visitors are more likely to read it, and understand what your business is truly about when they finish.

* Demonstrate Expert Level Understanding 

Creating an infographic requires a deep level of understanding of a topic.   If you don’t have that, it will be difficult to create an infographic that means anything.

* Increase Website Traffic 

Since they are more likely shared, you’re going to get more website traffic.   Learning to create an embed code can help your traffic go up even faster by giving people permission to embed your infographic into their sites, which people will click and be taken to your website.

* They Improve SEO 

Most people will say that infographics do not help SEO, but the truth is they do.  They improve links to your site and offer proof of understanding of a topic, thus increasing your expert status level.   And if you add keywords to the “alt” tags, a textual description of the information in the infographic, plus the infographic, it will improve SEO.

Infographics are a great way to repurpose content and make your website fresh, as well as give you good results from social sharing.  Because visually interesting assets are shared more often than other types of content, this means infographics are highly beneficial to use for marketing your business.

So, to recap here are five more reasons to try out infographics for your business:

1. Time

For small business owners, content creation takes up a large chunk of our time.   Most of us are worried about the time it would take to create an infographic on our own, and the quality of said infographic after spending hours grueling over it.

2. Money

The other struggle many small businesses owners face is the issue of money.   It’s not exactly a renewable resource when you’re either starting out or just starting to grow, so you want to be smart with where you invest.

Many infographic creation tools give you plenty of wiggle room in your budget, while also giving you massive returns on your investment.

3. Conversions

Whether you count conversions as email subscribers, blog signups, course purchases, or product sales on your website, infographics can help you see higher numbers on all fronts.

People are more 17 percent more likely to be persuaded by visual imagery, which means visuals should be an important component of your marketing efforts including email marketing, social media, and your blog.

4. Traffic

The biggest way that infographics move leads into conversions is by increasing your website traffic.  To do this, you must create an infographic that is visually engaging and encourages action (such as clicking through to your landing page).

The most important aspect of this step is making sure that you embed your infographic code into your website so that, whenever the image gets shared, it leads back to your site.

5. Exposure

Think about the places you’ve seen a single infographic shared.  You’ve definitely seen them on Facebook and Twitter, but what about on Instagram, Pinterest, or even LinkedIn?  Have you seen infographics in emails? Blogs? Advertisements?

This is the biggest reason you should really start using infographics today — they can be used everywhere to make your business or brand visible.

And as always..

I would like to say "thank you" for taking the time to read this blog.  I hope that if you found it of value, that you would share it on your social media platforms. 

Please let me know if there is anything that I can assist you with marketing.  I have been an Email Marketing Specialist for over seven years.  It has allowed me to help small business owners integrate email marketing, online registrations and online surveys into their marketing strategies.  You are certainly welcomed to reach out to us if you want to have a free ½ hour consultation thru Zoom.  Please email us at john@thejrsolutions.com to set up an online session.

If you have a specific topic as it relates to Email Marketing or Digital Marketing, we would be very happy to try to accommodate your request.