Blog Layout
Tip Tuesday - Your Email List Is Valuable
John R Ramos • February 25, 2020
Besides YOU
being the brand of your business, did you know that your email list has a high potential of being very valuable to your bottom line?
Have you ever thought about it?
Here is some food for thought. Say your product and/or service has a value to the consumer of $100 per transaction and you have an email list of maybe, 1,000 contacts. Now you are looking at a list worth $100,000. Now let’s say, you send out an email and after a few “touches”, perhaps seven (see past article), 2% will purchase or hire you for what you have to offer, that’s $2,000 in ROI.
And here is another thing to ponder, you actually own your email list.
Social media channels are changing their algorithms frequently, and making tweaks every day that impact the reach that you have with your customers. So, whenever you do use those channels, you should be using them to eventually move people onto your email list because you have complete control over that. If all of those social sites disappear tomorrow, you still have your email list. You’re still able to contact those people on your terms, not somebody else’s.
Please let us know if we can be of any assistance to your marketing projects.
POST WRITTEN BY
John R. Ramos
The John Ramos Blog
In a world where businesses compete for attention and loyalty, understanding the true essence of a brand is more crucial than ever; this article explores what a brand really is and what it isn’t, helping you navigate the complexities of brand identity in today’s marketplace.
1. Boosts SEO and Online Visibility
In a recent post, I wrote about ten reasons a business needs an updated website. In this post, I would like to elaborate a little bit more as to why you should consider my suggestion(s). As an email marketing specialist and content writer for small to medium-sized businesses, I want to talk to you about something super important for your website: optimizing it for mobile devices. Nowadays, almost everyone uses their smartphones and tablets to browse the internet. That's why having a website that is mobile-friendly is so crucial. It provides a better user experience and can improve your search engine rankings, making it easier for potential customers to find your site. A responsive design is one way to ensure your website is mobile-friendly. . This means your site's layout and content automatically adjust to fit any device’s screen size. Pretty cool, right? Another way to optimize your site for mobile is by optimizing images. Large images can slow down your site's load time, which can be frustrating for mobile users. So, compress images and reduce their file size without sacrificing quality. Simplifying navigation is another crucial factor for mobile optimization. Use clear, concise labels for your menus, and make sure they're easy to access from any device. This can help mobile users find what they're looking for quickly and easily. Testing your website on multiple devices is also a good idea. This will help you identify any issues that must be addressed to ensure your site looks and functions nicely across all devices. Lastly, prioritize speed. Mobile users expect websites to load quickly, so minimizing the use of large images and videos, using browser caching, and compressing your code can all help reduce your site's load time. . So, there you have it! Optimizing your website for mobile devices is essential for providing a positive user experience, improving search engine rankings, and driving conversions and sales. As an email marketing specialist and content writer for small to medium-sized businesses, I encourage you to consider these tips and make sure your website is optimized for mobile. . Your competitors may have updated their websites, which can make your site look outdated in comparison. Updating your website can help to ensure that you stay competitive and that your business stays relevant in today's digital landscape.
Outdated Design:
Topics covered: What is Content Marketing Blogging Defined When to Consider Content Marketing vs Blogging As I get more and more into this thing we call “Digital Marketing”, I try to tell my clients and prospects that they need to start blogging. Then I get asked, what’s the difference between “blogging and content marketing”? . Ok, so let’s talk about this. The terms are used interchangeably when they are not the same (at least not 100%).
Surviving After the Pandemic
The concept of “branding” has been around for hundreds of years. But as time went by, “branding” has taken many meanings and usage. First, a little background on the word “brand”
Let's Talk For A Minute About Content Writing
Blogs are mainstream tools for any business online
How Email Marketing Works in 2021