I am sure you do know that building awareness for your business is important.
But how do you stand out and actually get the attention you need to reach new customers and generate new opportunities?
Building awareness means having a way to stay top-of-mind with existing clients, and being able to reach potential clients in the process.
Email marketing can help you communicate and share industry updates with your existing clients. It can grow into one of your biggest assets for brand awareness. People will talk about your business because somehow, they heard about your business, thru an email that was sent to one of their friends and so now it becomes word-of-mouth advertising. [Not a bad thing to have happened]
If you’ve been struggling to get the reach you’re looking for, email marketing can help. Consider these four tips to help you get started:
1. Ask for permission
Growing an email list can take some time, but it’s better to collect email addresses the right way, rather than trying to take shortcuts.
Add people to your list that you have met and have an existing business relationship with you. When you let people know what they’re going to receive — which can be information about events, industry news, and any product updates— people are very willing to sign up.
Getting permission has proven to be particularly important, following the Canadian Anti-Spam Legislation (CASL), which went into effect on July 1, 2014. The legislation introduced new requirements for businesses to obtain consent before sending marketing messages.
Reach out to your audience to let them know that you are aware of it, and give them the option to update their subscription. You may be surprised to see the number of people that may want to keep hearing from you.
2. Put your audience first
Asking permission will get people onto your list, but once they’ve signed up it’s your responsibility to provide something of value.
Provide the best value from the start with your audience and try to understand what they’re most interested in receiving.
It’s all about providing something that’s relevant to them and promotes engagement.
Use audience feedback to tweak their strategy and also incorporate video in your Email Marketing as a central part of their marketing strategy to humanize your business, show people behind the scenes.
Also consider sending an online survey to a segment your client base to learn more about what they’re interested in receiving.
3. Share your knowledge
4. Be consistent
Consistency is important — both in the look and feel of your messages, and in the frequency that you communicate with your audience.
Email templates make it easy to create professional-looking messages that can be customized to match your brand.
Plan out how to design your templates so that your image is always the same for brand awareness. Your goal is to humanize your business, so each message that goes out will have a video or photos of your staff or clients.
It may take while before anyone is converted to a new client so consistency is key in building that relationship.
This eventually will result in new business opportunities, increased referrals, and greater brand awareness for your business.
Email Marketing can be the most effective tool for delivering your message.
Put your email marketing strategy into action.
Whether you offer services to other businesses, or want a better way to build relationships with customers, email marketing can help.
And as always...
I would like to say "thank you" for taking the time to read this blog. I hope that if you found it of value, that you would share it on your social media platforms.
Please let me know if there is anything that I can assist you with marketing. I have been an Email Marketing Specialist for the past eight years which it has allowed me to help small and medium size business owners integrate email marketing, online registrations and online surveys into their marketing strategies. You are certainly welcomed to reach out to us if you want to have a free ½ hour consultation thru Zoom. Please email us at john@thejrsolutions.com to set up an online session.
If you have a specific topic as it relates to Email Marketing or Digital Marketing, we would be very happy to try to accommodate your request.
